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Record what's new, polish it into a professional demo, and publish it across an Explore Center your buyers explore and an Update Center your customers follow.

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Signals

Turn product attention into something your business can use.

DemoBites captures how prospects and customers interact with your product story. Stream every meaningful event into the analytics, CRM, warehouse, CDP or workflow systems that understand what happens next.

Explore signal use cases View event documentation
Signed payloadsSelectable event groupsUnique event IDsRetriesReplayVersioned schemas
DemoBites observes
Interactionsnear real time
12:04update_video_completed
12:07subscriber_created
12:11search_no_results
12:14demo_cta_clicked
Signals deliverssigned JSON
SignalsSigned
{
"event": "update_video_completed",
"id": "evt_4f2a91c7",
"release": "june-features",
"external_account_id": "acct_881",
"plan": "enterprise"
}
Unique event IDRetry handlingVersioned schema
Your systems decide
AnalyticsyoursCRMyoursWarehouseyoursCDPyoursWorkflowsyours
What you can do with itCompare exposure with feature usage · route account interest · trigger the next workflow · find missing product content.
Two sides of the loop

Analytics tells you what happened here. Signals makes it useful everywhere else.

DemoBites Analytics helps you understand the product-content experience. Signals sends the underlying interactions into the systems that already know your users, accounts, pipeline, product usage and lifecycle.

Analytics

Understand

Page and video engagementUpdate Center and Explore Center journeysSearches and zero-result searchesSubscriber growth and feedbackReferral and discovery activity
Explore Analytics →
Signals

Connect and act

Stream individual events as they happenPreserve Bite, Release, source and interaction contextAttach customer-provided account or user identifiersRoute events into the stack you already runCompare communication exposure with downstream outcomes
See what that unlocks →
Measure in DemoBites. Connect in Signals. Decide in the systems your team already uses.
Product-content context

Generic analytics sees a click. DemoBites knows what the click meant.

A visitor did not merely open a URL. They explored a specific capability, completed a particular update video, searched for something your product story did not answer, or acted from an in-app Pulse. Signals preserves that context when the event leaves DemoBites.

Live Bite PagesPage readVideo completedCTA clickedFeedback
Update CenterRelease viewedUpdate engagedSearchSubscription
Explore CenterCapability exploredCollection openedConversion CTA
PulseWidget displayedBite openedProgressCTA clicked
Broadcast return trafficLink source preservedSubsequent page and video interactions measured
One event, with its story
eventupdate_video_completedbitesaved-viewsreleasejune-featuressurfacepulsesourcein_app

The destination receives more than an event. It receives the product story behind the event.

What signals unlock

One interaction. Many possible next decisions.

Signals does not prescribe one workflow. It gives each team the product-content context it needs to measure, prioritize or respond using the systems it already trusts.

One interaction
Signal
eventupdate_video_completedbitesaved-viewssurfacepulseaccountacct_881 · enterprise
Four possible next decisionsyours to make
Adoptionanalytics
exposednot exposed
Compare exposure with later feature use
Account interestCRM
Aacct_881
Route what an account is investigating
Subscriptionslifecycle
SReportingAdminEN
Own the relationship someone asked for
Content gapsbacklog
bulk permissions0 results · 37×Add to backlog
Find demand your content does not answer
Claim boundary

Signals supplies the exposure and engagement evidence. Correlation, scoring and routing stay with your systems, and none of this automatically proves causation.

The signal is not the conclusion. It is the missing piece your customer data needs.
Context, on your terms

Anonymous when it should be. Connected when you provide the context.

DemoBites does not pretend to know every person who watches a public video. Signals can preserve anonymous session context where supported, recognize explicit subscriber relationships, and carry the external identifiers your authenticated experiences provide.

Anonymous visitor
Unknown personsession context only
session_idbite · release · surfacesource · languageno name, no account
Understand behavior without inventing identity.
Explicit subscriber
SAsked to stay connecteddeliberately supplied
information they suppliedsubscription sourceselected interestsconsent managed for you
Recognize the people who ask to stay connected.
Customer-connected
AYour identifiersyou supply, we preserve
external_user_idexternal_account_idplan · role · segmentname and email not required
Bring your identity context, receive the interaction context back.

Browser privacy controls, consent choices, domain configuration and your own implementation all affect continuity. Signals never turns an anonymous cookie into a known person by itself, and cross-domain identity is not implied.

The honest data contract

DemoBites understands the interaction. You understand the customer.

We know that someone read a Release, completed a Bite, searched for a missing capability, subscribed or clicked a CTA. Your systems know whether that person started a trial, enabled the feature, expanded an account, renewed or churned.

DemoBites sees
Release read
Bite completed
bulk permissions
Search performed
CTA clicked
The bridge
you control
session idsubscriber infoexternal_user_idexternal_account_idsource context
You see
Signed up
Feature activated
Account expanded
Customer renewed
What we claim
Signed, structured eventsNear real time deliveryProduct context preserved
What we never claim
Automatic causationComplete attributionWe know who every visitor is
Signals provides the missing product-communication evidence. Your stack completes the picture.
Built to be operated

Choose the events. Trust the delivery.

Connect an endpoint, select the event groups that matter, test the payload and monitor delivery from one place.

EndpointActive
Destination URLhttps://hooks.acme.com/demobites
Signing secretwhsec_••••••••••••Verified
Event groups
Update Center9 eventsExplore Center7 eventsPulse5 eventsFeedback3 events
Send test eventSave endpoint
Recent deliverieslast 24 hours
12:14demo_cta_clickedevt_9c11200
12:11search_no_resultsevt_9c0e200
12:07subscriber_createdevt_9c07Retrying
12:04update_video_completedevt_4f2a91c7Replayed
{
"event": "update_video_completed",
"id": "evt_4f2a91c7",
"release": "june-features",
"external_account_id": "acct_881",
"plan": "enterprise"
}
Signed payloadsUnique event IDsSelectable event groupsRetry handlingDelivery historyFailed-event replayVersioned schemasTest events
Step 1Add an endpoint

Tell DemoBites where the selected events should be delivered.

Step 2Choose event groups

Subscribe to the Update Center, Explore Center, Pulse or other supported event families you need.

Step 3Connect the context

Validate the signature, retain the unique event ID, and join the event with the identifiers your systems already use.

One signal stream. Different decisions across the company.

Product marketingImprove the story
Find the stories people engage withRoute zero-result searches into the backlogFix weak explanations and CTAs
Growth & RevOpsConnect the journey
Add product-content context to conversionsCombine engagement with entitlement dataDesign exposure versus activation analysis
Customer successEnter informed
See which capabilities an account exploredSpot watched-but-not-activated accountsTreat subscriptions as relationship signals
Data & analyticsOwn the raw stream
Receive structured, signed interaction eventsJoin engagement with usage in the warehouseCompare response by plan, role or segment
You own the journey. DemoBites sends the product-content context.
Signals

Your product story already creates signals. Put them to work.

Publish product communication across the Explore Center, Update Center, Live Bite Pages and Pulse, then stream every meaningful interaction into the systems that decide what happens next.

Start for free View event documentation
Show it. Connect it. Improve what happens next.