DemoBitesUse this checklist for important feature pages, integration pages, solution pages, and capability pages.
It is not a certification.
It is a practical editorial and technical review, built on one thesis.
Agent readiness is less about hidden tricks and more about making product knowledge explicit, accessible, current, and connected.
1. Identity
The page has one primary topic.
The product or feature is explicitly named.
The H1 explains what the page is about.
The page has a stable canonical URL.
The first paragraph states what the capability actually does.
Test. Could someone understand the topic from the title and first two sentences alone?
2. Audience and problem
The intended user or persona is clear where relevant.
The primary problem or workflow is stated explicitly.
The page does not rely entirely on slogans.
Technical terms are defined.
Test. Could a buyer decide whether the page is relevant before watching a demo?
3. Capability facts
Core functions are described.
Important prerequisites are listed.
Integrations are named.
Availability or plan constraints are explained.
Limitations are not hidden.
Current behavior is distinguished from roadmap ideas.
Test. Could sales answer a requirement questionnaire from this page?
4. Questions
Include natural questions such as
- What does this feature do?
- Who is it for?
- How does it work?
- What data does it use?
- Which integrations are supported?
- Which plans include it?
- What are the prerequisites?
- What are the limitations?
- How is it different from a related feature?
Do not manufacture fake questions only to repeat keywords.
5. Rich media
The page includes screenshots, video, or diagrams where they improve understanding.
Essential facts also exist in accessible text.
Videos have captions or transcripts when appropriate.
Images have useful alternative text.
Media has explanatory context.
Test. If the video failed to load, would the page still explain the capability?
6. Freshness
The page shows when it was published or updated where useful.
Version context is included when behavior depends on version.
Outdated claims are removed.
Old release announcements link to the current canonical page.
7. Relationships
Related features are linked.
Relevant releases are linked.
The parent product is obvious.
Use cases and integrations link to canonical sources.
The page is reachable from normal navigation or contextual links.
8. Technical accessibility
The page is crawlable according to intended policy.
Important text exists in the rendered page.
Canonical metadata is correct.
The page is included in appropriate sitemaps.
Internal links use descriptive anchor text.
Structured data is accurate where applicable.
The page does not depend on unsupported AI schema hacks.
Important.Google has deprecated FAQ rich results. Q&A can still be excellent page content, so do not add QAPage markup merely in pursuit of a rich result. QAPage has specific eligibility rules and is not appropriate for ordinary FAQ sections written by the company itself.
9. Access policy
The team understands which crawlers are allowed.
robots.txt aligns with business goals.
Search discovery and AI training are not assumed to be the same use case.
WAF and CDN rules do not accidentally block desired retrieval.
Policy is reviewed as crawler behavior changes.
10. Human usefulness
The most important test comes last.
The page genuinely helps someone understand the product.
It contains original first party information.
It is not a thin page created only to target a query.
It is worth maintaining.
If the answer is no, technical optimization will not rescue it.
An optional internal score
Some teams like to attach a rough score to each review. If that helps your process, read the total loosely.
| Score | Reading |
|---|---|
| 0 to 20 | Mostly promotional, important knowledge is missing. |
| 21 to 30 | Useful page with clarity gaps. |
| 31 to 38 | Strong canonical capability page. |
| 39 to 40 | Excellent, assuming the content is accurate and maintained. |
The score itself is not a ranking factor. Its purpose is to force useful questions.
Questions people ask
- Does passing this checklist guarantee AI citations?
- No. It improves source quality and accessibility, not the retrieval decisions of third party systems.
- Should we add FAQ schema to every page?
- No. QAPage markup is intended for specific Q&A formats, and Google has deprecated FAQ rich results. Good questions and answers can still be excellent page content without any markup at all.
- Should every product page score 40?
- No. Use the checklist as a review tool, not a compliance game. Some pages have narrow jobs and do not need every item.
- How often should we review pages?
- Review after material feature changes, and periodically for stale facts, broken links, and access policy changes.